The Winners 2010
Best Promotional/Advertising Campaign
Vote Joe
Presenters: Kelly Scott, Craig Beck, Lisa Shaw, Ben Weston & Chris Sibley
Producers: Kathryn Humphries & Justin Lockwood
Station Sound Producer: Craig Stewart
Breakfast Show Producer: John McInally
Senior Broadcast Journalist: Step
Real Radio Programmes for Real Radio North East
What the Judges Said
“A high energy and station wide campaign that got everyone talking, laughing and voting together. A perfect example of utilising a national event and making it come alive locally. How many times do your listeners change their names to support the station cause?”
MI6: A Century in the Shadows
Script/Production & Sound Design: Terry Wilson
Editor: Paul Blythe
Voice artist: Liz May Brice
BBC World Service Promotions for BBC World Service
What the Judges Said
“Created intrigue around ‘knitting’ and its importance in MI6 espionage and the role of ordinary people in gathering intelligence.”
BBC Radio 3: Composers of the Year
Producer, Pure Tonic Media: James Stodd
Head of BBC Radio Cross Trails: Gordon Fudge
Creative Development Radio Cross Trails: Bernard Achampong
Head of Marketing, BBC Radio 3: Emma Simon
Brand Executive, BBC Radio 3: Sally Lovell <
BBC Radio Cross Trails and Pure Tonic Media for BBC Radio 2 & BBC Radio 4
What the Judges Said
“Great use of music that related directly to the campaign message and confidently introduced new listeners to step into their world.”
Nomination
Capital's Jingle Bell Ball - I can't get tickets
Group Programme Director: Paul Jackson
Deputy Programme Director: Gareth Andrews
Head of Production: Arden Hanley
Deputy Head of Production: Dan Riedo
Executive Producer, Capital Breakfast: Chris Baughen
95.8 Capital FM
What the Judges Said
“Relevant use of key celebrities around core campaign idea that successfully drove SMS results.”
Nomination
Save JACK
Presenter/Writer/Producer: Sue Carter
Presenters: Trevor Marshall & Greg Burke
Writer/Presenter: Glynn Goodall
Presenter: Sophie Bruce
Producers: Joe Thomas & Marty Miller
Oxfordshire's 106 JACK fm
What the Judges Said
“An all encompassing station campaign that involved both listeners, advertisers and even funeral directors to drive listening figures significantly within an extremely limited budget, £1K!”