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GOLD "This was an outstanding project, dealing
with the broadest range of mental health issues, breaking taboos for an
audience which could potentially have found this a difficult subject.
The testimony was gripping, and the judges were struck by the fact that
the whole station clearly got behind this week of activity with passion
and commitment." SILVER "At heart this was a public information
campaign done, the judges felt, to the highest standard. The programme
tackled a straightforward subject in an engaging way which demonstrated
clear understanding of the audience. It was refreshingly blunt, with a
wide range of voices and production techniques, bringing accessible and
useful advice to Radio 1s listeners." BRONZE "One of the things which struck the judges
about this entry was the sheer amount of money raised by "Cash for
Kids". Charity appeals have been central to commercial radios
social action output since its inception, and this campaign shows that
they can still be done with enthusiasm and passion. The range of messages
carried by the appeal was considerable, and the audience responded." NOMINEE "Responding to the closure of the local
Rover plant, Beacon Radio moved quickly to rally the community in the
effort to find jobs for those who were affected. The response was big-hearted
and fast, giving the judges felt reassurance and hope to
those still looking for work, as well as the more practical achievement
of finding jobs for local people." NOMINEE "This community station aimed to reach listeners
who may not respond to more traditional public information campaigns.
The programme talked about drug issues in an original, factual and sometimes
irreverent way which the judges felt was sure to have made an impact."
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