GOLD
Xfm’s Rock School
Producer: Mick Meadows
Director: Andy Ashton
Presenters: Lauren Laverne & Shaun Keavney
Live Sound Engineering: Chris Denman & Simon Price

"From the excitement of the kids who took part, to the enthusiasm of presenter Lauren Laverne, from the station encouraging music making, to the promise of money for school musical instruments...this was Xfm truly living their brand values through a three dimensional competition that engaged listeners on a number of levels. Encouraging new acts is a brave approach to radio yet despite the risk, XFM created compelling radio. The judges were impressed by Xfm’s commitment to the production and scale of the competition – truly stunning radio."
Xfm

SILVER
25K Joke Competition
Producers: Mark Bingham, Lee Price, Vince Lynch & Adam Belloni
Director: Paul Jackson
Presenters: Suggs & Vic Reeves

"A promotion that delivered everything that it promised, jokes - and lots of them! A simple concept that was genuinely funny with assured presenting from Pete & Jeff, Suggs and Vic Reeves. Brilliant use of music and great use of the web and texts to collect the jokes and to get poll votes. One of the simplest radio ideas, you could join in the fun at any stage of the competition. The final broadcast was live radio at its best with Pete & Jeff and guests genuinely enjoying themselves."
Virgin Radio

BRONZE
Magic Mystery Voices
Deputy Programme Director: Adrian Stewart
Programme Director: Richard Park

"Magic continues to build a trusted audience relationship with its music and competitions, re-enforcing their brand values with simple, but brilliant audience interaction. A simple yet unobtrusive competition, listeners can call, participate online or simply play along as they listen. This was a real ‘grower’ - as the prize grew, so did the notoriety of the competition. Magic has made impressive inroads into London over the past year and has made ‘Mystery Voices’ their own."
Magic 105.4

NOMINEE
Santa’s Sacks
Producer: Chris Thorpe
Director: Adam Uytman
Writers/Editors: Sam Taylor & Keith Kleinfeldt
Presenters: Kerrang! 105.2 Presenters
Voiceover: Barry Bethell, Neal Mitchell & Fran Guy
Promotion Co-ordinator: Max Buckland
S&P Account Manager: Chrissie Hines

"In spite of the naughty, irreverent and innuendo-laden promotion, this was a competition that never lost its focus. It was very, very well produced and very, very funny. Kerrang! added their unique twist to the usually traditional pre Christmas promotion with a naughty Santa that perfectly befitted its youth rock audience."
Kerrang! 105.2 West Midlands

NOMINEE
The Today Programme’s Greatest Painting Competition
Producer: The Today Team
Editor: Kevin Marsh
Presenters: John Humphrys, James Naughtie, Sarah Montague, Edward Stourton & Carolyn Quinn

"Radio 4 continues to do things in the finest British tradition and this is another great example in the search for ‘Britains Greatest Painting’. The fact that this competition attracted an impressive 120,000 entries and involved some excellent guests proved that the whole competition became a unique educational experience that inspired and engaged the UK. This was the BBC at its best and it captured the imagination of
both Radio 4 listeners, and the judges."
BBC Radio 4