The Promo Award
GOLD
Kerrang! Christmas
Producers: Chris Thorpe, Sam Taylor, Keith Kleinfeldt, Dan Snaith & John Frost
Director: Adam Uytman
Writers: Sam Taylor, Keith Kleinfeldt, Tom Binns & Gary Delaney
Editors: Sam Taylor & Keith Kleinfeldt
Voice Overs: Fran Guy, Loz Guest, Tom Binns, Sophie Saw, Chris Grant, Johnny Doom, Marc Silk, John Frost & Dan Snaith
Head of Production: Chris Thorpe
Jingle Service: TM Century
An extremely original and inventive approach resulting in a refreshing, witty and highly engaging seasonal campaign. The contemporary feel of the script, skilled comic timing and great production sound combined to make this a real stand out entry. It was clear to the panel that the package would not only strengthen the existing audiences allegiance to the station, but would also be likely to build reach.
Kerrang! 105.2 West Midlands
SILVER
Squeak Your Mind
Producers: Alex Jungius & Steve Myers
Director: Mike Cass
Writers: Alex Jungius, Matt McClure & Penelope Wilson
Editors: Brent Tobin & Matt McClure
S&P Manager: Gail Lofthouse
Journalist: Kev McGrath
A brave, responsible, resourceful and thought-provoking campaign attempting to expand social awareness in a traditionally resistant target audience. The quality of the scripting, its interpretation and the lasting impression the results left on the listener ensured that this entry would be recognised.
Galaxy Programming for the Galaxy Network
BRONZE
Heist
Producer: Paul Armstrong
Director: Matt McClure
Writer: Gareth Eve
Performers: Alan Ford & Steve Myers
A genuine effort to think outside the safety deposit box of competition campaigns. A very strong concept and an effective use of humour and atmospheric sound design guarantee real impact.
Galaxy Programming for Galaxy 105 & 106
Auschwitz
Producer: Michaela Hallam
Executive Producer: Dominic Ross
Director: Michaela Hallam
Writer: Tim Riley for AMV BBDO
Marketing Manager: Gemma Mogg
Series Narrator: Samuel West
Other voices c/o: Sally Hope Associates, Hobsons, Another Tongue, Rabbit Vocal Management, International Artistes, Markham & Frogatt, ARG, Yakety Yak, PFD.
Marketing Manager X Trails: Gordon Fudge
Media Planners: Dee Delaney & James Forrest
Atmospheric, arresting and clearly focused, the sparseness of the production appropriate to the need not to over dramatise such a complex subject.
BBC Radio X Trails for BBC Radio 2, BBC Radio 3, BBC Radio 4,
BBC Radio Five Live, BBC Nations and
BBC Local Radio
The Six Nations
Producers: Neil Cowling & Graham Seaman
Director: Neil Cowling
Writer: Neil Cowling
Editors: Louise Holmes & Gordon Fudge
Performers: Nicola Walker, Letitia SD, Paul Hickey, Matthew Morgan, Stephane Cornicard & Anthony Green
Original Concept: devised by DGFW
A thoughtful approach which avoided all the potential pit falls and stereotypes which can be associated with sports promos. The results brought a sense of drama and dark humour to the subject, in unexpected ways.
Fresh Air Production for BBC Radio X Trails for BBC Radio 1, BBC Radio 2, BBC Radio 4, BBC Radio Five Live and BBC Local Radio
