This was an outstanding project, dealing with the broadest range of mental health issues, breaking taboos for an audience which could potentially have found this a difficult subject. The testimony was gripping, and the judges were struck by the fact that the whole station clearly got behind this week of activity with passion and commitment.
At heart this was a public information campaign done, the judges felt, to the highest standard. The programme tackled a straightforward subject in an engaging way which demonstrated clear understanding of the audience. It was refreshingly blunt, with a wide range of voices and production techniques, bringing accessible and useful advice to Radio 1s listeners.
One of the things which struck the judges about this entry was the sheer amount of money raised by Cash for Kids. Charity appeals have been central to commercial radios social action output since its inception, and this campaign shows that they can still be done with enthusiasm and passion. The range of messages carried by the appeal was considerable, and the audience responded.
Responding to the closure of the local Rover plant, Beacon Radio moved quickly to rally the community in the effort to find jobs for those who were affected. The response was big-hearted and fast, giving the judges felt reassurance and hope to those still looking for work, as well as the more practical achievement of finding jobs for local people.
This community station aimed to reach listeners who may not respond to more traditional public information campaigns. The programme talked about drug issues in an original, factual and sometimes irreverent way which the judges felt was sure to have made an impact.