Amusing and engaging, this entry was a very good listen. Clearly in tune with its audience, both the prize itself and the way the competition was devised and executed, were relevant to the stations target audience. It also had cultural resonance in the past and the present, which added to its appeal. It had an appropriate level of interactivity and the cross platform dimension worked well and acknowledged different listening environments. The imaging around the competition was slick and professional and clearly developed with care and attention.
An ambitious and innovative entry, delivered at a particularly challenging time at the BBC for competitions. The entry made use of a digital network in new ways and resulted in high quality entries from listeners. A strong and successful interactive dimension and overall offer, very much in tune with the sound and appeal of the programme and the network.
A well produced offer that was rich in content and a strong concept that was delivered with panache. Innovative fusing of competition and charity. This programme clearly fit the station brand and community ethos. Although the concept was complex, there was clear, engaging explanation and real tension and excitement when the results of the competition were announced. The competition helped to differentiate the station and engage its listeners.
A slick production that created real interest and acknowledged its audiences concerns in an engaging way. Creative use of the familiar to tap into audiences nostalgia, yet it developed those associations in a fun and modern way. Genuinely entertaining.
A competition that created a strong feel good factor, largely because the reward offered was surprising and innovative. It was successfully managed to engage its audience both with the prize itself and with the overall listening experience.