In a world of restricting budgets and resources, the professional radio industry could be forgiven for feeling like it is getting closer to its community radio counterparts. But if truly great radio is a reflection of the love, passion and commitment put into making it, rather than the money spent on it, then the future of radio is safe. Electric Radio Brixton is an example of what can be achieved when radio is used for what it does best - an intimate connection to deliver powerful, meaningful content that targets an audience who have a genuine need to be fulfilled. Everyone interested in making great radio would do well to follow its example of powerful simplicity.
Iain Lee is quite literally a riot! From his early days on TV, through his fledgling days on radio, until now, he has always provoked a reaction - and not always a positive one! He is a risk taker and a dedicated fan of all things Gonzo. However, to dismiss him as a chaos tourist would be missing the point. Iain's entry displayed huge skill, and subtly guides his special guests (his listeners) to deliver exactly whats needed to create a alternative world where anything is possible and the lines of listener and host become gloriously blurred. He manages this without ever feeling out of control or needy. It was also very very funny! A modern day media treasure, who has so much more potential yet to be recognised.
Stephen Nolan is a radio institution all by himself. There is a reason that he has won so many Sony Radio Academy Awards over the years and many times on the podium he has highlighted that it is not down to him, but to the people who form the centre of his radio world, the people who call his show. What is down to Stephen though is an uncanny ability to frame those callers with such sensitivity, compassion and respect. Often dealing with highly emotive topics and content that would cause lesser broadcasters to over-compensate or over-control, Stephen has the ability to guide people effortlessly whilst never forgetting that his main job is to listen. What happens as a result is often harrowing, sometimes uncomfortable, but always completely involving and effecting. The first five minutes of this entry alone was worth a Sony Prize. Stunning.
Adam and Joe are self confessed big kids. They have unashamedly made a living out of not wanting to grow and get proper jobs. As such they represent a nation of 30-somethings who believed 'Back to the Future' when it promised hover boards, believed we would be flying our cars around by now and who still think of themselves as part of a Jedi Generation! Balancing this ongoing disappointment with the world around them, whilst at the same time viewing their surroundings with the amazement of a child seeing fireworks for the first time, is what Adam and Joe are all about. The topics are vast, the discussion is fast paced and often equally as dumb as it is genius. They are a mass of contradictions and about turns, which is what keeps the listener engaged and more importantly guessing what will happen next.
Sadie Nines Loud Women was an absolute joy to listen to. Incredibly natural, extremely funny and infectious, whilst covering a whole host of topics that ranged from hilarious listener life experience, to more hard-hitting, edgy content such as betrayal and regret. It very much put you in mind of over-hearing conversations, so relaxed was the discussion and interaction. Whatever the topic, the on-air team managed to provide a safe and supportive environment for listeners to express themselves and the resulting content was completely compelling and addictive to listen to. With a very warm and open feeling throughout, It was particularly nice to hear the way the team brought the callers into a general discussion. A very rewarding listener experience.